Cost Rising Performance Pressure | Power Battery Enterprises Dynamic Price Increase "In Progress"

Since the beginning of this year, it is difficult for enterprises to continue to bear the pressure of rising raw materials by themselves, and the pressure has been transmitted to the rise of terminal car prices.

Recently, a number of electric car companies have adjusted their car prices, which has attracted the attention of the industry. The main reason for the rise in electric car prices is the rise in upstream raw material prices. Power batteries account for nearly one-third of the cost of an electric vehicle. Therefore, changes in battery prices have a very direct impact and impact on car prices.

"The material price of the battery is nearly 70% higher than that at the beginning of last year, and the production cost pressure of power battery companies is very high." On March 19, an expert in the power battery industry said.

Regarding whether to adjust the price, on March 21, Ningde Times said that due to the impact of upstream price increases, the prices of some battery products have been dynamically adjusted. In addition, many practitioners from different domestic power battery companies said that under the background of rising raw material costs, each battery company is facing great cost pressure.

Due to the rising prices of battery raw materials, the entire battery supply system and rules are changing, and battery companies hope to supply with a more flexible bargaining mechanism. Due to supply pressure, most OEMs are renegotiating prices with battery companies, and after the prices are re-determined, car companies will adjust their car prices to a certain extent. However, due to the rise in raw material prices, the price of power batteries is still likely to rise.

Negotiation, Re-negotiation

In fact, due to the rapid growth of my country's new energy vehicle industry last year, which drove the demand for power batteries, the trend of rising prices of power battery raw materials has gradually emerged since the middle of last year. Since the third quarter of last year, some power battery companies have begun to adjust the supply price of power batteries.

At that time, many battery companies took measures such as real-time update of product quotations, clear price increases, shortened account periods, and renegotiation of existing orders to deal with the rise in raw material prices. But even so, in the process of negotiating prices, some battery companies have to bear some of the rising costs, which also affects the profits of some companies.

Since the beginning of this year, due to the continued increase in raw material prices, the previous increase in battery prices has been difficult to maintain, and OEMs and battery companies have continued to negotiate prices.

Last year, although the price of battery materials has risen, most of them are digested internally by OEMs and battery companies. However, since the beginning of this year, it is difficult for enterprises to continue to bear the pressure of rising raw materials by themselves, and the pressure has been transmitted to the rise of terminal vehicle prices.