Billing and price increases share power bank can not escape the profit dilemma

After capital competition, shuffling adjustment and model exploration, the shared power bank enterprises are gradually becoming clear. Some small-scale enterprises frequently experience problems such as broken capital chains, long-term losses, and patent disputes, and are gradually eliminated by the market. At present, the remaining companies are generally small electricity, incoming calls, monster charging, street electricity, etc., and some companies have also announced that they have achieved profitability.

The shared power bank field, which once became an outlet, has entered the stage of price increase after capital competition, shuffling adjustment and model exploration. A reporter from the Beijing Business Daily recently found that the charging standard for the regular use of the street electricity of the shared charging treasure brand has doubled from 1 yuan per hour to 2 yuan per hour. At the same time, a number of shared power bank brands have also implemented price increases. Industry analysts believe that behind the price increase is the financial pressure of the company. Although the industry has completed the reshuffle, most of the current shared power bank companies still have not found a reliable profit model.

The shared charging treasure brand Street Electric has been launched as "Silver Member". A reporter from Beijing Business Daily saw on the Jiedian App that the membership amount is 9.9 yuan per month. After the opening, consumers rent the equipment for free within 5 hours, and the daily rent for the order is capped at 5 yuan.

The charging standard for shared power banks has also changed. At present, the charging standard for ordinary users has been increased to 2 yuan/hour, with a cap of 10 yuan per 24 hours. In the past, the billing standard was 1 yuan/hour. At the same time, the free time in the billing rules has also been greatly shortened, from free for the first 5 hours for consumers, free for the first 30 minutes, and free for the first 10 minutes of implementation.

The customer service staff of Jiedian told the reporter of Beijing Business Daily that price adjustments have basically been implemented nationwide. "There have been price adjustments before, and they have been adjusted recently." Not only street power, but other brands of shared charging treasures in the market have quietly implemented a price increase strategy. A reporter from Beijing Business Daily investigated the brands of shared charging treasures such as Monster Charge and Yunchongba and found that most of the charging standards for shared charging treasures on the market have risen to 2 yuan per hour.

In this regard, a shared charging treasure practitioner told reporters that not all shared charging treasures will increase in price. The implementation of price increases is mostly done in retail stores with high frequency of use, and the right to choose is in the hands of these merchants, because merchants can get a commission . For example, if Monster Charge is currently in the retailer's small cabinet (which can hold 6 power banks), if the daily transaction amount reaches 8 yuan, it will pay the merchant a dividend of 4 yuan, that is, 50%, and if it is less than 8 yuan, it will be 30%-40% Calculate dividends.

After capital competition, shuffling adjustment and model exploration, the shared power bank enterprises are gradually becoming clear. Some small-scale enterprises frequently experience problems such as broken capital chains, long-term losses, and patent disputes, and are gradually eliminated by the market. At present, the remaining companies are generally small electricity, incoming calls, monster charging, street electricity, etc., and some companies have also announced that they have achieved profitability.

In fact, just relying on the accumulation of rental income of 1 yuan and 2 yuan is still far from the realization of profitability of shared charging treasures. Deposits and rents are the main sources of income for traditional shared power bank companies. However, it is not easy for companies to achieve profitability during the "price war" period. In the payback cycle, it takes about 2 months for incoming calls and small electricity, while it takes 4 months and 4.5 months to pay back for monster charging and street electricity, respectively.

According to Tang Xingtong, an expert member of the Internet Marketing Research Center of the China Electronic Commerce Association, the competition pattern of the shared power bank industry has been determined, and most companies have begun to increase prices, indicating that the fierce competition in the industry has gradually subsided. While many players are out, new players have not Admission. The method of paid membership is that the enterprise conducts a detailed market segmentation of the user groups, and gathers high-net-worth users or high-use customers first to bind the user group.

Lai Yang, executive vice president of the Beijing Business Economics Association, believes that shared charging treasures are not just needed, but more of an emergency, but there are many ways to meet this demand, which can easily be replaced. More importantly, most of the current shared power bank companies still have not found a reliable profit model.