4 things you need to do well to achieve a breakthrough in electric vehicles

　　open to outsiders

　　There is no shortage of smart minds, but there is no mechanism to maximize talents.

　　I don’t know the true face of Mount Lu, just because I am in this mountain. This is an expert fan of the authorities.

　　IT elites, who are emerging as a new force in car manufacturing, can see clearly that the mobile Internet has changed many aspects of people's daily lives and will sooner or later profoundly change the way they travel.

　　The popularity of Tesla, an outsider in building cars, illustrates this point. IT giants such as Apple, Google, Microsoft, and Nokia are well aware of this and have been involved in the Internet of Vehicles in recent years, hoping to get a share of the smart car trend.

　　The automobile has transformed from a maverick and cold machine into an information-active network terminal, which will also bring about the transformation of the survival of the fittest in the automobile manufacturing industry. To promote this process as soon as possible, new power is needed.

　　Different from the bleak past of "the more help you get from outsiders, the harder it will be for amateurs to build cars, and then die miserably", it is the great power of technology that has changed the fate of amateurs who build cars. By combining IT thinking with car design, laymen have an advantage. Amateurs such as Bird, Chunlan, Wuliangye, and Oaks who had dreams of building cars ended up in a tailspin, and eventually faded out, turning from pioneers into martyrs. The lesson is that without new and eye-catching technologies, they naturally failed to play more. There are countless traditional car manufacturers with sophistication.

　　Fortunately, with the help of IT technology, today's car-making laymen can take a different approach and find more and more new and new human customers in the vast sea of people.

　　"Relaxing access to the new energy vehicle industry and introducing outsiders with strong endogenous power" has become the consensus of many people. At the beginning of this year, it was also reported that four ministries and commissions were considering relaxing the entry threshold for new energy vehicle-related companies. During the two sessions, many people once again called on the government to appropriately relax the entry threshold for new energy vehicle manufacturing, make full use of existing innovation forces and rely on market mechanisms to solve the problem of "hot policies and cold markets" for new energy. dilemma.

　　Recently, Miao Wei, Minister of the Ministry of Industry and Information Technology, pointed out at the founding conference of the China Electric Vehicle Hundreds Association and the 2014 Key Work Seminar held at Tsinghua University that the development of the automobile industry includes the development of new energy vehicles, and that we must attach great importance to the relationship between Internet communication technology and the automobile industry. Integrate applications to achieve technological innovation. From a global perspective, the Internet is now the most active in innovation and has the widest coverage and penetration applications. This is a disruptive and revolutionary innovation for the entire traditional industry.

　　Obviously, laymen who are different from traditional car manufacturers in terms of Internet communication technology have a deeper foundation.

　　Perhaps, allowing these laymen with powerful skills to take the lead in building cars or jointly building cars with traditional car manufacturers may greatly change the ecology of my country's new energy vehicle industry and promote the overall technology development of new energy vehicles with full market competition. progress.

　　"Ask the canal where you can find such clear water, so that there is a source of living water." The field of new energy vehicles needs disruptors who can improve the ecology.

　　Form a synergy as soon as possible

　　Each one does its own thing and works independently, which not only disperses the limited R&D funds, but also makes the specifications and standards of my country's new energy vehicle products tend to be confusing, with poor compatibility with each other, and unable to get out of the three-acre area at the door of each country.

　　By reading relevant media surveys in recent years, we can find that my country's new energy vehicle manufacturers have come up with a variety of charging devices, and their interfaces are also strangely shaped. For example, the 7-hole interface electric vehicle charging station of Beijing Aerospace Bridge, the 3-hole interface charging equipment of Shanxi Taiyuan Yingxi Power Supply Branch, etc. This has greatly increased the worries of consumers, and it is reasonable for them to vote with their feet.

　　We got up early to catch a late meeting, and they were going in different directions. In fact, from a distance, they looked like a piece of scattered sand. Under the wings of local protection, the bitter fruit of hilltopism has been incubated, delaying my country's precious opportunity to fully catch up with the world's emerging industries.

　　Stones from other hills, can learn. Around the world, more and more automobile companies are breaking through the restrictions of countries, regions, and factions, and working together to create new energy vehicle R&D alliances dedicated to hard work, which can not only save a lot of money and time, but also facilitate the exchange of experiences with peers. and lessons.

　　However, the alliance between my country's new energy vehicle companies still needs to be strengthened to form a synergy. Completely abandon the short-sighted practice of dividing groups into groups, each with his own agenda, and making small plans, and sincerely work together to overcome technical difficulties, jointly cultivate the new energy vehicle market, and work together to make the new energy vehicle industry bigger.

　　Minister of Science and Technology Wan Gang revealed at the China Electric Vehicles 100-person Conference that in the next 1-2 years, our country will formulate and implement more than 100 standards involving the new energy vehicle industry and production. Xu Guanhua, an academician of the Chinese Academy of Sciences, also pointed out that issues involving the formulation of standards and policies must be studied in advance and unified thinking must be carried out.

　　Taoran's father believes that this reflects future policy trends and will surely prompt more companies to join forces to respond to the introduction of standards and change the chaos of the past special breakthroughs.

　　Do basic research well

　　New energy vehicles are popular but not popular. In the final analysis, consumers still have concerns about the performance of their products.

　　In fact, new energy vehicles still have potential problems of one kind or another at the current stage.

　　For example, the energy density of power batteries is too small, the service life is too short, etc.

　　This requires fundamental efforts to improve it so that it can continue to meet people's psychological expectations.

　　Wan Gang believes that from a battery perspective, there is not much difference between domestic technology and the world, but the next step is to continue to strengthen research and development in material stability, battery consistency and standardization, so that materials, batteries, and modules form an industrial chain. The next step is to make greater breakthroughs in basic research and key technologies, increase energy density by about 50% by 2020, then reduce battery prices and provide better quality assurance. At present, the motor reaches 2.68 kW/kg, which is close to the international level. However, the shortcoming lies in the controllability of the motor, which will require great efforts to break through in the future. We attach great importance to the key technical level of motors, improve the performance reliability of motors in the process flow, and gradually promote the integration of motors, etc., thereby reducing costs to a greater extent and improving integration and reliability.

　　Over time, those obstacles that stand in the way of the development of new energy vehicles will be successfully eliminated one by one, and the new energy vehicle industry will surely usher in a new situation.

　　Test new business models

　　Temporary restrictions on technological progress have led to high prices for new energy vehicles.

　　To break this deadlock, we need to use innovative marketing methods to achieve advantages and avoid disadvantages.

　　Tesla's successful rise is indispensable to its direct sales model that subverted the traditional car marketing model and directly saves users money. It neutralizes the costs saved by eliminating intermediate links into the sky-high car prices, at least making the product prices closer to the earth.

　　But it is a bit regrettable that because the traditional dealers have touched the cheese, the latter, who feel that their jobs are seriously threatened, have opposed Tesla's self-built direct sales channels through an alliance, leading to three states including New Jersey in the United States banning Tesla's direct sales of cars. . So much so that Tesla CEO Musk said angrily, "This is a blatant insult to the concept of free market competition."

　　The attributes and characteristics of new things in new energy vehicles determine that their business models cannot follow the usual path. Only by testing new business models can we hope to accelerate the marketization process of new energy vehicles and open up a new world quickly.

　　Opening up a way out and allowing direct sales of new energy vehicles may be a policy relaxation worth exploring.

　　This move will save new energy vehicle manufacturers from having to spend huge sums of money to lay out traditional 4S networks (and it is not cost-effective to build such sales channels in the initial stage when sales have not yet boomed), thus giving them more funds. and energy to build supporting charging infrastructure, just like Tesla has done.

　　Unlike our country's government departments or car dealers who worry about the construction of charging facilities, Tesla relies on its own strength and personally continues to build free solar super charging stations in European and American countries, giving electric sports car users an unprecedented good experience. Musk has also stated that he is planning to build a super charging station network in China, starting along the highway from Beijing to Shanghai, so that electric vehicle owners can charge for free during long-distance driving. A Model S can be fully charged with a battery life of 250 kilometers in just 20 minutes, which will greatly facilitate Tesla owners’ travel. Although land is at a premium in our cities, electric tigers dominate one area, and coordination is difficult, its great idea is still a utopia for the time being, but it has given us useful enlightenment.

　　In addition to the direct sales model license that the government can let go, promotion concepts such as separation of vehicles and electricity, leasing for sale, renting but not selling, time-sharing leasing, bus priority, and official use first can all be tried in more depth.

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